PROJECT SCOPE; BRANDING / LOGO ANIMATION, WEBSITE
Da-Key Habitats
Brand merchandise, Colour Scheme, Typography, Interface, Mobile App, UI/UX
DaKey Habitats is an architectural design and build firm committed to sustainability, innovation, and delivering excellence in construction projects. Guided by the vision “We explore our clients’ goals, priorities, lifestyle, and tastes — from concepts to better living,” the firm needed a brand identity that would reflect both prestige and trust.
At Big Tag Studio, we developed a complete brand system for DaKey Habitats — beginning with a bold logo that fuses the symbolism of a key and a house, representing access, security, and the promise of better living. The royal blue, gold, grey, and ash color palette was carefully chosen.
To communicate professionalism, stability, and luxury. Complementary typography and a custom geometric brand pattern added depth and consistency to the identity.
Beyond the logo, we extended the brand across digital and physical touchpoints: a modern website, social media templates, and a range of marketing materials including business cards, flyers, tri-fold brochures, roll-up banners, and branded merchandise. This unified visual system elevated DaKey Habitats’ reputation, positioning them as a trusted, forward-thinking leader in architecture, construction, and lifestyle design.
